• Elena Aleksa

5 ways to boost your design confidence



One of the most important things about being a successful designer is to know your way to connect with potential clients.


Stop thinking YOUR brand or YOU are not good enough to strive on social media. There are few things to keep in mind when creating your presence on social media. So don't shy away from your clients, you need to be active and show them you are easy to work with, your product is amazing and they need to have it!


1. Know your strengths and weaknesses.

Easier said than done, you may say. Try writing down what are your brand's strengths and weakness. List down what you're good at first, and then work on things that need further improvement at.


Your strength might be that you know WHO your ideal audience is.

Your weakness might be your struggle to come up with content that would attract your ideal audience.


Fun, unique and interactive CONTENT - sells.

Need help? Click here and let's see how we can help you sell your product.


2. Stop comparing yourself to others


I guess we are all aware of the the gut wrenching feeling that comes up when we see or hear something that has us second guessing how we look or how we do things, what skill set we wish we would have. Unfortunately, social media provides us with incredible amount of platforms that help to quickly trigger that unpleasant self-hatred.


I was there too, not too long ago, trying to compare myself to the best. But honestly it just brought me down, I wasted hours of scrolling on Instagram, and I've learned that no matter how tough of a player you are, comparing yourself to others is a battle that you will never win.


First thing I did, I curated my feed, I did lot of unfollowing. I followed people that were bringing me positive emotions, inspired me, gave me tips, made me laugh.


I redirected my energy, I started looking at the social media game as something that is a pleasure to me. Like years ago when Instagram was nothing but a platform where everyone used to post photos taken using your phone camera. I used to follow my friends and watch the pictures of their regular day and it would make me feel like they're not so far away :)


Remember there is no one else like you out there. Concentrate on what makes you special, what are your skills, what drives you!


So instead of trying to compare yourself to others, allow your individuality to shine through.


Below is my personal feed when I started Instagram : @elleneese

I love checking famous instagramers' posts from when they were not famous! Have you ever tried it? It may inspire you!



3. Get feedback


It's hard to ask for opinion and take it without thinking that it will cause you to simply dig a deeper grave for yourself. Getting feedback is so important, it will push you to be more confident in what you do.


Getting feedback on social media can also mean checking your INSIGHTS on Instagram. By following the data you get from insights, you can learn more about your audience, what content is engaging them, and how your ads are performing.




4. Set clear and attainable goals


My favorite quote by Antoine de Saint-Exupéry is "A goal without a plan is just a wish."


Social media is the best tool to sell your product. But you need to have clear goals.


Unclear goals would be:

Get more followers




Instead break it down:


January Goals for Instagram:


Average of 50 likes per post

500 followers by the end of the month.

60 clicks to website

Test 10 new hashtags


You will start to notice how these goals feel a lot CLEAR and ATTAINABLE. If you need 60 clicks to website, you need to be promoting your “link in the bio.” (Examples of how I do it below).



5. Trust your social media design process


Get comfortable analyzing your Instagram's Insights, setting your goals and knowing your strengths and weaknesses. Seeing the results will not only help you gain confidence in your output but also in yourself.


Don't simply rely on others to motivate you! Be your own inspiration by believing in your design process.




xo,

Elena





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Elena Aleksa

+1 236 999 3650

elenaphotoshoots@gmail.com

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